Is the same old question haunting you this new year as well?
Are you still puzzled thinking “How to make your email Inbox friendly?”
Given below are the 6 ways you can stay away from Spamism.
Give extra time to 'Subject line' and 'From address'
Subject line and From address is your face for the readers. Don't give your reader any chance to bad mouth about you (blacklist you). Always mention your company's address in the “From address.” Similarly, tell the recipient why they should open your email by clearly mentioning the importance and intention of your email in the 'Subject Line”.
Do not ignore 'above-the-fold' content
The above-the-fold (or above-the-scroll) content determines whether the reader is going to open your email or not. Hence, make it more interesting and relevant. The reader should feel that your email is really going to help in solving their problem. Hence keep the relevant content of your email at this place. Do not miss to place Name of your company and Logo; magnetic headline, Sign-up form; an attention-grabbing image as well.
Stay away from false promises
If you are unable to live up to the promises you made in your first email. It's forgivable. But if you make the same old false promises again and again the readers surely are going to do two things. They will send an unsubscribe request to you and worst will click on the SPAM button.
List hygiene and list management
Remove all the hard bounces, unsubscribe requests, change of address requests and update your list. Hygiene is important for your life as well as email lists. 4-5% of email addresses become irrelevant every month and hence needs to be removed from the list. If list is not managed properly and emails are send to those who already have opted out then you will be in trouble. Moreover list management also helps to know what is the response of your previous emails.
Cocktail of Content and Design
Both content and design of your email are equally important. The content should be such that the reader should feel that you are there with a solution for their problems. It should be informative, useful, relevant and interesting. At the same time put images attention-grabbing and conveying message of your email.
And most importantly
Run the SPAM word/content checker tool
It's good that you are considering all the above mentioned ways! However, you failed to run the content/SPAM word checker. ISPs are really strict towards SPAM mail and make sure no SPAM mail should reach to their subscriber. There are free-tools available on Internet. Make use of it and get rid of all the SPAM words from your email.


